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High End Dance and Gym Flooring Retailer Netting Over 30%

Relocatable, Scalable Web-Based Sales, No Inventory, Vertical B2B Supplier


2021 Revenue:
2021 Cash Flow:
California | Relocatable
Service Area:
 Profit Margin:
1 PT Owner, 25 Hours/Week
Reason for Sale:
The Seller Is Retiring
Operating since 1977
Year Established:  1977
Services:  Supplier of dance floors, mirrors, ballet barres and other equipment
Product breakdown:  50% Floors, 30% mirrors, 17% ballet barres, 3% misc.
& Assets: 
As this business is web based it comes with a small amount of assets for an office and key URL’s, website and SEO are included in the price
Clients:  Universities, public schools, independent studios, theaters, individuals
Lease:  To be relocated
Personnel:  Owner operator, business can be scaled up easily

Uniquely positioned by strong relationships with top quality manufacturers, this business has quietly been the source for the best flooring and service to top tier clients. Many A-list and high-profile celebrities have made their purchases for their private studios from this business along with a vast number of schools and universities and independent dance companies.

The current structure of the business allows all ordering to be personally managed and serviced by the owner. Staff can be expanded to increase the focus on personal service and attention to detail that all other flooring companies lack. Product pricing remains competitive and are kept in line with rising costs in base goods, shipping, and labor.

All products sold are shipped and supported by the manufacturer directly to the end client. End clients hire their own contractors for installations.

Value Proposition

  • Family business started in 1938
  • Current business model since 1997
  • Reviews from customers 4.9 stars out of 5
  • As all orders are drop shipped, minimal inventory
  • Only advertising is SEO, placing them first in searches
  • Customers are any business that needs high quality flooring
  • Business has been run part-time since 2017
  • Easily absorbed into an existing business
  • Strong opportunity for growth
  • Invoices range from $200 to $40,000
  • Pre-Approved for SBA lending

Revenue Breakdown

Financial Highlights

  • Listing Price: $1,047,000
  • 2021 Gross Sales $709,496 (P/L)
  • 2021 SDE $232,514 (P/L)
  • 2021 sales 2.4% above 2019
  • Pre tax cash flows hover around 35%
  • Full time sales in 2016 was north of $1,000,000
  • Customers pay in full prior to shipping
  • No PPP or EIDL loans taken

Cashflow Analysis

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