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Five-Star Full-Service Signage Business in NorCal for Sale

Average Sales over $562K with 28% EBITDA


$562,126 (3 Yr Avg excl. 2020)
Cash Flow:
$161,484 (3 Yr Avg excl. 2020)
San Francisco Bay Area
Service Area:
San Francisco Bay Area
 Profit Margin:
28% (3 Yr Avg excl. 2020)
5 Full Time Employees
Includes 1 Owner
Reason for Sale:
The Sellers
are Retiring
Goodwill: 30 Yr. Reputation, 4.9 Star Reviews, cross-trained experienced staff
Year Established:  Early 1990s
Services:  Full-Service professional signage company with design, printing, manufacturing and installation under one roof
Equipment:  $51K of equipment included in sale
Facility:  2,400 Square Feet Shop
Licenses Held:  C61/D42 non-electrical sign contractor license and C45 electrical sign contractor license
Revenue Mix:  98% Commercial & 2% Consumer; 95% New Signage & 5% Refurbishment
Facility  2,451 sq. ft. with 76% used for manufacturing and 24% for office space
Lease:  Lease ends 12/31/2024, monthly lease $4,030.41 + CAM
Owner’s Hours:  1 FT Owner and 1 PT Owner
Major Software:  Corel Draw, LXi, VersaWorks RIP, QuickBooks, MS Office, Adobe Illustrator and Acrobat
This well-recognized signage business has been serving the San Francisco Bay Area for over 30 years, beginning with the mission to meet the signage product demand during the economic boom of Silicon Valley. Since inception the business has proven itself in the marketplace, building a reputation for quality of work, performance, and integrity.

The business has a 4.9-star rating on Google and 4.5-star rating on Yelp. This success reflects the enthusiasm, professionalism, and commitment to customer service by the owners and the staff. The staff is very stable and cross-trained with many years of experience in the industry.

The business designs, manufactures, installs and refurbishes a wide variety of signs and graphics — ranging from digital prints and panel signs to large internally illuminated monument signs. Both electrical (C45) and non-electrical (C61/D42) sign contractor licenses are required to continue the same level of signage services and offerings. The business is also a member of Signworld Business Alliance that provides customer referrals from an exclusive geographic area (this membership will need to be renewed by the new owner if desired).

Commercial clients consist of 98% of the business’s client base, of which 60% are recurring clients. There is no customer concentration. The full-time owner is responsible for general administration, HR, and assists with sales and accounting as needed. The part-time owner manages the business’s accounting and office operation and spends less than 10 hours in the business each week.

Value Proposition

  • 30+ Year Establishment
  • 4.9 Star Customer Reviews
  • Well Diversified Signage Products
  • No Customer Concentration
  • Experienced Staff with Cross Training
  • Sales and Profit Continue to Increase in 2022
  • For Q1 of 2022, A/R Totaled $200K, Trending back to Historical High
  • Clean Operation with Stable Staff
  • May use employee’s C61/D42 license

Revenue Breakdown

Financial Highlights

  • Listing Price: $450,000
  • 2021 Sales returned to the same level as 2019
  • 2022 Sales continue to trend up with revenue reaching $125K as of 3/31/2022 with $175K in pipeline
  • 3-Year average EBITDA/SDE (excl. 2020) is $161,484
  • 3-Year average profit margin (excl. 2020) is 28%
  • March 2022 trailing 12-month Sales increased to $568,831 (highest in last 4 years)
  • Clean separation of the owners’ personal expenses from the business operation
  • $51K worth of FF&E included in the sale

Cashflow Analysis

Asking Price

The asking price is determined using a cash flow methodology. Cash flow is the sum of net income from the business plus any non-cash expenses, non-recurring items and any seller’s personal expenses. A multi-factor multiplier is applied to the cash flow based on the condition of the business.

For this business, a three-year average cash flow (excluding 2020) is applied. The multiplier applied in this case is 2.8x.

Funding Example

Purchase Price: $450,000

20% Buyer Down Payment


Buyer’s Equity

80% Bank Loan


10-Yearterm at a rate of 5.50% = Monthly loan payment of $3,907

  • Cash Flow (3-Yr Average SDE excl. 2020): $161,484
  • Annual Payment to Bank: $46,883
  • Net Profit (After Expenses and loan payment): $114,601

* Please note that the decision of whether to extend a loan on any sale belongs to the bank, and this document does not guarantee specific terms or verify that financing is available.

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